CompetitionGo
CompetitionGo is a full-scale UK skill-based competition platform — built to sell tickets from 10p, run live draws twice a week, and keep players coming back through wallets, referrals, and gamified prize reveals.
Competition detail
Operated by CompetitionGo Ltd (Company No. 13200620), the platform handles everything from qualifying-question entry and multi-competition checkout to instant wins, prize fulfilment, and a multi-role admin back office.
We designed and developed the experience end to end: the public storefront, account hub, payment routing, loyalty mechanics, and operational tooling the team relies on every draw night.
The brief
Competition sites live or die on trust and speed. Players need to understand the prize, answer a skill question, and checkout in seconds — especially on mobile during a live draw push from Facebook or YouTube.
Behind the storefront, the business needed far more than a brochure site: ticket inventory with caps, wallet balances split between cash and site credit, referral commissions, instant-win reveals, accounting that reconciles card vs wallet revenue, and admin workflows that don't break when volume spikes on a Wednesday night.
What we delivered
A custom competition commerce engine — not a WordPress theme with a payment plugin. Every flow, from cart merge on login to guaranteed-winner redraws, was built for how UK competition operators actually run campaigns.
The result is a polished player experience that converts first-time visitors, plus an operations layer that gives the team full control over competitions, claims, withdrawals, and reporting without developer hand-holding.
Competition detail
Inside the product.
Screens captured from the live platform — browse, entry, instant wins, winners, and account flows.
Competition detail page
Each prize draw gets its own landing page — hero imagery, ticket pricing, a live countdown, sold-ticket progress bar, instant-win breakdown, and the qualifying skill question built into the purchase flow.
My Account — profile hub
Logged-in players manage their identity from one dashboard: cash and Go Credit balances, contact details, billing address, and quick access to tickets, orders, wallet, and referrals.
Multi-competition cart
Players can bundle entries across draws, adjust quantities inline, and see loyalty cashback before checkout. The cart persists across sessions and merges when a guest logs in.
Secure checkout
A streamlined checkout with pre-filled contact details, discount codes, wallet payment options (Go Credit and cash balance), and card / Apple Pay / Google Pay via Cashflows.
Referral programme
Every player gets a personal referral link with a 7% commission on referred orders. The dashboard tracks referrals, earnings, and available balance — convertible to wallet credit for repeat play.
Responsible play controls
Players set weekly, monthly, or longer spending limits from Account Control. Self-exclusion and account-disable options give users full control over their play — built into the platform, not bolted on.
Everything a competition operator needs.
Player-facing flows and back-office tooling built as one product — not bolted-on plugins.
Skill-based entry flow
Qualifying questions on every competition, ticket caps, and per-user limits — structured to meet UK skill-based competition requirements while keeping checkout fast.
Dual wallet system
Separate cash and site-credit balances. Players can top up, pay with wallet, withdraw winnings, and split partial-wallet orders across card and balance.
Instant wins & reveals
Automated prize crediting for cash and site credit, claim flows for physical prizes, and animated reveal styles (GoPop, GoDig) that make every ticket feel eventful.
Live draws & guaranteed winners
Wednesday and Sunday 8PM UK draws streamed on Facebook and YouTube. If a random result hits an unsold ticket, the system redraws until a real entry wins.
Referral programme
Personal referral links with 7% commission on every referred order — earnings convertible to wallet balance for repeat play.
Loyalty cashback
2% cashback on orders, credited as spendable site credit. Built to reward repeat customers without complicating checkout.
GoSpin & GoCollect
Gamified spin-the-wheel experiences and collectible leaderboard competitions that extend engagement beyond the main prize draws.
My Account hub
Tickets, orders, prize claims, shipping addresses, notifications, spending limits, and self-exclusion — all in one player dashboard.
Responsible play
Weekly and monthly spending limits, account pause/disable, postal free entry support, and transparent UK company details across the site.
Multi-role admin
Separate admin, staff, and viewer portals with 2FA — competition lifecycle, accounting, prize claims, withdrawals, coupons, and reporting.
From browse to live draw.
Four steps, optimised for mobile traffic arriving during draw-night pushes.
Choose a prize
Browse featured competitions with clear ticket prices, caps, and countdown timers. Mobile-first layouts surface the best draws immediately.
Pick your tickets
Select how many entries to place. Multi-competition cart lets players bundle several draws into one checkout.
Answer the question
A qualifying skill question gates every purchase — quick, clear, and built into the checkout path.
Watch the live draw
Winners revealed live every Wednesday and Sunday at 8PM UK time on Facebook and YouTube — with a published winners gallery on-site.
Built for draw night, not just launch day.
The admin layer handles the messy reality of running competitions at scale — accounting splits, prize claims, withdrawals, and staff workflows included.
- Competition lifecycle from draft to drawn, with duplication and ticket export
- Per-competition P&L with revenue split by card, wallet, and site credit
- Instant-win templates, prize boosts, and fulfilment claim workflows
- Withdrawal processing, user impersonation, and balance adjustments
- Coupons, affiliate tracking, email templates, and marketing integrations
- Cron health checks, maintenance mode, and role-separated staff access
“A competition platform that handles the full loop — from a 10p ticket purchase to live draw night accounting — without duct-taping plugins together.”Hostyler project summary
Custom build, production-ready.
Custom PHP backend with a REST API, payment processing, and integrations for email, analytics, and social live-draw promotion.
Need a competition platform like this?
We build custom raffle and competition sites with the checkout speed, compliance structure, and admin depth operators actually need.