The first product they touch
Fast pages, clear flows, and a brand experience that builds trust before anyone talks to sales.
01 · Web Development
Web Development
From marketing sites to full SaaS dashboards, we build web products that load fast, rank well, and stay simple for your team to maintain long after launch.
< 2sTarget LCP on key pages
90+Lighthouse performance goal
1 teamDesign through deployment
- 4–8 wksTypical MVP launch
- 100%Codebase you own
- CMS-readyMarketing self-serve
- WCAGAccessibility baseline
OverviewA product you own,
A product you own,
not a one-off campaign.
We treat every web build as infrastructure your business runs on — fast for users, editable for your team, and maintainable long after launch day.
The system you run on every day
A codebase, CMS, and analytics stack your people can extend — without filing a ticket for every copy change.
Greenfield builds
We work in Next.js and React for most projects, with headless CMS options when marketing needs to move fast without developer bottlenecks.
Next.jsHeadless CMSDeploy & monitorHandoff docs
Rebuilds & audits
If your site feels slow, hard to edit, or expensive to change, we audit first — then modernize only the parts that matter.
Performance auditPhased migrationKeep what works
What we buildFour kinds of web work
Four kinds of web work
we do often.
Not every project needs everything below — most start with one clear product surface and grow from there.
01Marketing sites & brand platforms
High-conversion landing pages, multi-page marketing sites, and design systems that marketing can update without waiting on engineering.
02SaaS dashboards & portals
Customer-facing apps, admin tools, billing views, and multi-tenant dashboards with auth, roles, and real product workflows.
03E-commerce & content platforms
Storefronts, headless commerce, CMS-driven catalogs, and content systems built for editors — not just developers.
04Rebuilds & migrations
Moving off WordPress, legacy PHP, or brittle stacks onto a modern Next.js foundation with cleaner SEO, speed, and maintainability.
Fit & scopeIs this the
Is this the
right fit?
If two or more of these sound like you, we should talk.
Typical yesStartups → Scale-ups
Great for
6 scenariosWhat's included
Every engagement- Custom design & UI system
- Next.js / React front-end
- Headless CMS integration
- SEO & analytics wired in from day one
- Core Web Vitals & performance tuning
- Deployment & hosting setup
- Responsive layouts for all screen sizes
- Accessibility baseline (WCAG-oriented)
- Handoff docs & component library
How we thinkPrinciples that shape
Principles that shape
every build.
These are the defaults we bring unless your product needs something different.
O
Outcomes before polish
We design and build against the metric that matters — leads, activation, checkout completion — not just how the page looks in a screenshot.
P
Performance is a feature
Core Web Vitals, image strategy, and caching are planned from the first sprint. Fast sites convert better and rank better.
E
Editable by your team
If marketing needs to ship pages weekly, we wire a CMS. If ops needs reports, we build the admin. You should not need us for every copy change.
O
One team, no handoffs
Design, front-end, backend, and launch sit with the same small senior team — so fewer meetings, fewer surprises, faster decisions.
How we build
From scope to ship.
A clear, repeatable process for every web development engagement.
- 01
Discovery & architecture
1–2 weeksWe map user journeys, content structure, integrations, and technical constraints. You get a clear scope, timeline, and stack recommendation before design starts.
- 02
Design & prototyping
1–3 weeksHigh-fidelity UI in your brand system, with key flows prototyped for feedback. We validate conversion paths and content hierarchy early.
- 03
Build & integrate
3–8 weeksComponent-driven development with weekly demos. CMS, auth, payments, and third-party APIs are integrated as we go — not bolted on at the end.
- 04
Launch & optimize
1 week + supportStaging review, performance audit, SEO checks, and production deployment. We monitor Core Web Vitals and fix regressions in the first weeks after launch.
What you get
What we use, and what you get.
The tools and outputs for a typical web development project with Hostyler.
Technologies
Chosen for your product
Battle-tested tools — not whatever is trending this week.
Next.jsReactTypeScriptTailwind CSSSanity / ContentfulPostgreSQLVercelStripe
Deliverables
What you walk away with
Everything needed to launch, maintain, and grow.
- Production-ready web application
- Design system & component library
- CMS schema & editor training
- SEO metadata & sitemap setup
- Analytics events & conversion tracking
- Deployment pipeline & environment config
- Technical documentation for your team
Related work
Web projects we have shipped.
A few examples so you can see the kind of product this service produces.
CompetitionGoA UK skill-based prize competition platform with tickets from 10p, live draws twice weekly, wallets, referrals, and a full admin back office.
MaxA UK prize competition platform with live Facebook draws, instant-win campaigns, tickets from 2p, and £10 donated to Epilepsy Action per competition.
Working together
How engagements usually start
Most web projects begin with a short discovery call, then a written scope and timeline before any build work. You always know what you are buying.
- 01
Free intro call (30–45 min) to understand goals, constraints, and timeline
- 02
Written proposal with scope, stack, milestones, and fixed or phased pricing
- 03
Kickoff with access, brand assets, and a shared project board
- 04
Weekly demos — you see working product, not status slides
- 05
Launch checklist, handoff docs, and a post-launch support window
A focused marketing site usually ships in 4–8 weeks. SaaS dashboards or e-commerce migrations typically run 8–16 weeks depending on integrations and custom logic. We give you a fixed timeline after discovery — not a range that keeps slipping.
Yes. We can implement from your Figma files, extend an existing design system, or create net-new UI that matches your brand guidelines. If you only have a logo and colors, we can build the system from there.
We set up hosting (usually Vercel or your cloud provider), CI/CD, staging environments, and monitoring. You own the accounts — we configure and document everything so you are never locked in.
Every project includes a post-launch support window for bugs and questions. After that, most clients move to a light retainer for updates, A/B tests, and new pages — or call us back for the next phase.
Yes. Source code, design files, and documentation are yours. We prefer open, transferable handoffs — not proprietary lock-in.
Goals and success metrics, brand assets (or permission to create them), access to existing tools (domain, analytics, CMS), and a point person who can give feedback within a few days of each demo.
More from Hostyler
Explore our other disciplines.
Ready when you are.
If this sounds like the right fit, tell us what you're building — we'll reply within one business day with next steps, not a sales pitch.