How fast can you start?

Discovery usually kicks off within one to two weeks of signing. If you have a hard deadline, tell us upfront — we'll be straight about whether we can hit it.

Do you work with early-stage startups?

Yes — about half our projects are pre-seed to Series A companies building their first real product. We scope tightly so you ship something meaningful, not a prototype that gets thrown away.

Can you sign an NDA before we share details?

Of course. We sign NDAs routinely before first calls — no awkwardness, no delay.

What does a first call look like?

30 minutes on your goals, constraints, and timeline. We'll ask sharp questions, tell you honestly if we're a fit, and outline what a scoped engagement could look like — no slide deck, no pressure.

How do you communicate during a project?

Weekly demos, async updates in Slack or your tool of choice, and a shared board so you always know what's in progress.

Yes — full ownership from day one. Repos, infrastructure, and docs are yours.

What happens after launch?

Every fixed-scope build includes 30 days of post-launch support. After that, most clients move to a retainer or embedded team.

Can you work with our in-house team?

Absolutely. We plug into your workflow, PR process, and standups — as extra senior capacity, not a separate silo.

How much does a typical project cost?

Fixed-scope builds typically start around $18k. Embedded teams run from $12k/month. We'll give you a clear number after discovery — not a range that doubles mid-project.

Do you work on hourly or fixed price?

Both, depending on the engagement. Fixed price for clearly scoped builds; monthly retainer or embedded team for ongoing work. We avoid open-ended hourly without a cap — that's how budgets spiral.

What if scope changes mid-project?

It happens. We document the change, agree on impact to timeline and budget before writing code, and keep a clear change log so nothing surprises you at invoice time.

What tech stack do you use?

React / Next.js, TypeScript, Node.js, and PostgreSQL for most web products. React Native or native Swift/Kotlin for apps. Python and modern LLM APIs for AI features.

Can you work with our existing codebase?

Yes. We start with a short technical audit, identify risks, and propose a pragmatic path forward.

How do you handle AI features responsibly?

We ground models on your data, evaluate outputs before launch, add guardrails for edge cases, and monitor usage and cost in production.

← All work

Beauty e-commerce · Lebanon

The Lash House

The Lash House is a premium Lebanese beauty supply store — a full WooCommerce storefront built for professional lash artists, with lash trays in every curl and length, adhesives, tools, accessories, and salon essentials in one curated shop.

WebE-commerceBeauty

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Homepage

From Cashmere Silk trays and Easy Fan promade fans to glue storage tanks, tweezer holders, and training faces, the site gives artists everything they need to stock a lash room — with category navigation, variable product options, and fast reordering on mobile.

We designed and developed the experience end to end: a clean pink-and-white brand aesthetic, deep product taxonomy across lashes, adhesives, tools, accessories, and salon setup, plus account, wishlist, order tracking, and WhatsApp-ready contact flows.

01 — Challenge

The brief

The Lash House needed more than a generic WooCommerce skin. Lash artists shop by very specific attributes — curl, length, thickness, tray type — and expect to find trays, glue, tweezers, and disposables without clicking through confusing menus.

The catalogue spans hundreds of SKUs across five top-level departments, with many variable products requiring curl/length selectors on the product page. The site had to feel premium and trustworthy for professionals restocking weekly, while still welcoming beauty enthusiasts building their first kit.

02 — Solution

What we delivered

A custom WooCommerce storefront with a soft beauty-brand palette, product photography-led cards, and category architecture that mirrors how lash artists actually shop — lashes first, then adhesives, tools, accessories, and salon setup.

The result is a credible e-commerce channel for Lebanon and beyond: searchable catalogue, filterable shop pages, variable lash tray configuration, new-arrival carousels, and support pages that keep artists confident before and after they buy.

Shop

Store screens

Inside the storefront.

Screens captured from the live site — homepage, shop catalogue, product detail, category browsing, and brand pages.

Homepage & new arrivals

A welcoming hero — "Everything you need to create flawless lashes" — with Shop Lashes and Browse Supplies calls to action, new-arrival product carousel, and category tiles for lash trays, magnetic lashes, glue, and lamination kits.

Full product catalogue

The main shop page with sidebar price filters, stock-status toggles, grid density controls, sort options, and a product grid spanning lashes, palettes, organizers, and professional tools.

Variable lash tray pages

Individual product pages with gallery imagery, curl and length selectors, add-to-cart for variable lash trays, and related product recommendations — structured for artists who know exactly what they need.

The Lash House Cashmere Silk lash tray product page with variant selectors — Product detail

Category browsing

Dedicated lash category pages — Classic, Volume, Easy Fan, Cashmere Silk, Magnetic, and more — with the same filter and sort tooling as the main shop so artists can narrow down tray type quickly.

The Lash House lashes category with tray product grid — Lashes

Brand story & trust

The About page explains The Lash House mission — professional-grade trays, adhesives, and tools without guesswork — with quality, delivery, and support pillars that speak directly to working lash artists.

About

Contact & support

A contact page with business details, WhatsApp and social links, and a message form — giving artists a direct line for product questions, bulk orders, and order support.

The Lash House contact page with message form and contact details — Contact

Store features

Everything a lash supply shop needs online.

Product discovery, variable lash trays, and account tooling built as one WooCommerce experience.

Deep category taxonomy

Five top-level departments — Lashes, Adhesives & Liquids, Tools, Accessories, Salon Setup — with dozens of subcategories from Cashmere Silk trays to training faces.

Variable lash trays

Curl, length, and thickness selectors on tray products so artists configure exactly what they need before adding to cart.

Filterable shop pages

Price range sliders, in-stock and on-sale filters, grid density toggles, and sort by popularity, rating, or price — on every catalogue page.

Accounts & wishlists

Login, registration, order history, and wishlist support so repeat customers can reorder favourites without searching again.

New arrivals carousel

Homepage product carousel surfacing latest lash trays and accessories — keeping the storefront fresh for returning artists.

Category discovery tiles

Visual category blocks on the homepage for Lash Trays, Magnetic Lashes, Glue, and Lamination & Care — guiding new visitors to the right aisle fast.

Order tracking

Dedicated track-my-order page so customers can follow shipments without emailing support for every update.

Shipping & returns

Clear shipping, delivery, returns, and FAQ pages that set expectations before checkout — reducing post-purchase friction.

Newsletter signup

Email capture with a first-order discount offer — turning one-time buyers into repeat restock customers.

Shopping journey

From browse to stocked kit.

Four steps, optimised for lash artists reordering supplies on mobile between appointments.

Discover the store

Land from Instagram, TikTok, or search, browse new arrivals and category tiles, and understand the range before diving into a specific tray type.

Find your trays

Filter the lashes category by price and stock, compare Classic, Volume, and Easy Fan options, and open a product page to pick curl and length.

Build your cart

Add lash trays, glue, tweezers, and disposables — variable options configured on each product — then check out with account or guest flow.

Restock with confidence

Track the order, save favourites to a wishlist, and return for the next restock cycle with the same category shortcuts and search.

Operations

Built for restocking, not just launch day.

The catalogue supports new product launches, category expansion, and seasonal promotions — without a developer for every SKU.

WooCommerce product catalogue with variable attributes for curl, length, and thickness
Category hierarchy across lashes, adhesives, tools, accessories, and salon setup
Homepage carousels and category tiles managed through WordPress
Shipping, returns, FAQ, and contact pages editable without code
Newsletter integration with first-order discount messaging
Social links for Instagram, TikTok, and WhatsApp in header and footer

Impact

5product departments

100+SKUs catalogued

Mobile-firstshopping UX

Lebanondelivery coverage

Tech stack

Custom build, production-ready.

WooCommerce on WordPress with a custom theme, variable product attributes, category filters, wishlist, and order-tracking integrations.

WordPressWooCommerceVariable productsCustom themeCategory filtersWishlistOrder tracking

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